From day one, we have been committed to revolutionizing the beauty industry with our
Science and sustainability. Inspire every woman to fall in love with herself, wear
Her natural look is proudly everyday, enabling her to reach her wildest dreams. our
High quality, natural and innovative cosmetics are a gift to give back to
The community and the world we love
To be the most influential cosmetics brand in Egypt and abroad encourages your audience to choose to live healthy and happily in an environmentally sustainable way.
The earliest evidence of skin care and makeup comes from ancient Egypt. It was preserving youth
A strong theme in their culture, not much different from modern times. However, they used
Ingredients such as castor, sesame and moringa oils. They also used olive oil and clay mixtures for
Cleanse their skin, milk masks for hydration, and Dead Sea salts for exfoliation.
In addition, the makeup they created had two purposes: to help decorate their skin and
Also to protect them from harsh sun and desert factors.
Like the ancient Egyptians,
They have relied on all-natural ingredients to create their skin care items. Their regiment included plenty of fresh berries, milk, olive oils, and yogurt to create items such as perfumes, eyeshadow brushes, and even hair dyes.
Skincare was universally seen as an art form. Many people think that makeup looks prettier when it’s drawn on and layered. Moving makeup heavier socio-economic status. Common skin care treatments during this time were steam baths, sweat cleanses, and milk baths.
Skincare was a privilege. It was seen as vital for those of the upper classes to take part in it, but not necessary for those who were trying their best to survive. For the majority of this century, skin care products have been hard to come by and expensive. The use of products to lighten the skin was also popular. To do this, many people have used items such as harsh detergents, oatmeal, lemon juice, and egg yolks.
This is when skin care really exploded. This century has seen the birth of countless cosmetic and skin care businesses. For example, sunscreen wasn’t created until 1944. It also meant that beauty products ceased to be a privilege and became readily available to all types of people, regardless of their economic status. Plus, we’ve learned that using harsh chemicals to alter skin tone isn’t healthy while darker skin tones are widely celebrated. Now, we focus on using natural ingredients like the civilizations that came before us. We also protect ourselves and our skin with items like sunscreen and vitamins. The rise of modern skin care began with the formation of the Food and Drug Administration in 1906 to regulate the industry. During this time, L’Oreal, Elizabeth Arden, Max Factor, and Maybelline all launched a line of skincare products, and the cosmetics world as we know it now began to take shape.
Today, skincare has evolved significantly, and new products have been developed with cutting-edge ingredients aimed at improving the look and feel of skin, and we couldn’t be happier about it! Now that’s a revolution we can get behind!
